Kaizen

The new mould tools are due to be resampled this week (4 Sept ’14). Difficult to see on the pictures @ https://twitter.com/BirdDesignLtd 18 Aug, but there are a number of detail changes which improve the processing and the on-court performance. Whilst the radical two-piece design enables the unique support ring to be added inside the skirt, the success of the Bird2 design is largely due the attention to detail and optimization of every feature from the tips of the flight to the means of securing the base. In terms of design, this approach means a large number of small, often incremental, changes add up to a large leap forward in performance which is very difficult to emulate.
This ‘Kaizen’ approach to design, processing and quality management runs throughout Bird’s entire business. A concept developed in Japan more than 60 years ago, it has never been fully understood in other countries where the ‘big idea’ or a philosophy of ‘if it ain’t broke don't fix it often prevails. At Bird Design it drives the continuous improvement of existing products and new designs aimed at the standard shuttle market and enhanced, more feather like, products which are due to be launched in 2015.